Receive case studies and feature updates
We’ll start things off with three case studies, delivered straight to your inbox
Launching Galaxy Dates
Luxury gift reveal
For Galaxy Dates’ launch, we created a VVIP influencer gift box that combined luxury packaging with immersive storytelling. The box featured a pull-out drawer for premium dates and a 3D pop-up chocolate fountain, crafting a multi-sensory brand experience.
Overview
For the exclusive launch of Galaxy Dates, we designed a VVIP influencer gift box, combining luxury packaging with immersive storytelling. The bespoke box featured a sleek pull-out drawer housing premium chocolate-coated dates, while the lid revealed an elevated 3D pop-up display, a cascading chocolate fountain with almonds and dates bursting from the artwork.
This high-impact packaging was meticulously crafted to elevate the unboxing experience, ensuring that recipients engaged with the Galaxy brand on a multi-sensory level, blending visual allure, tactile luxury, and brand storytelling.
Challenges
Executing this complex luxury packaging concept required careful consideration of several key factors:
Structural engineering & Pop-up mechanics: The 3D pop-up lid needed to seamlessly integrate into the design, requiring precision-engineered layers, foam backing reinforcements, and a ribbon-pull mechanism to ensure smooth lifting.
Material & finish selection: The box featured matte UV artwork with selective gloss detailing on key elements, including the logo, chocolate swirls, and cascading nuts & dates, enhancing visual depth and tactile engagement.
Hidden engineering & seamless finish: The button closure and silver bolt had to be discreetly concealed, maintaining the sleek, high-end aesthetic.
Color & embossing adjustments: Ensuring color precision, embossing the Galaxy logo, and making slight positional refinements to optimize brand visibility without overpowering the elegant design.
Courier & logistics considerations: Balancing the weight and dimensions of the complete box for efficient handling, shipping, and final delivery, ensuring a flawless presentation upon arrival.
Business value
This project successfully transformed the Galaxy Dates product launch into a memorable luxury gifting experience, reinforcing Galaxy’s premium brand positioning.
Luxury unboxing & brand engagement: The pop-up chocolate fountain, combined with the hidden drawer of indulgent chocolate dates, created a highly immersive and theatrical reveal, enhancing influencer interaction and social shareability.
Premium craftsmanship & attention to detail: The high-end finishes, including embossed branding, selective UV gloss, and seamless construction, positioned Galaxy Dates as a sophisticated, indulgent treat in the luxury confectionery market.
Strategic influence & market impact: By delivering a visually stunning and interactive gift box, we helped Galaxy generate buzz, build anticipation, and amplify product visibility among key opinion leaders in the industry.
The Galaxy Dates VVIP Gift Box exemplifies the art of luxury packaging, seamlessly integrating design, engineering, and storytelling into a bespoke brand experience that leaves a lasting impression.