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Lenor - 360º CGI campaign
Lenor Unstoppables: 360 CGI Multi-Channel Campaign
We executed a 360 CGI campaign for Lenor Unstoppables, featuring a viral Big Ben visualization and multi-channel marketing integration.
Overview
We developed a 360 CGI campaign for Lenor Unstoppables, creating a striking visual where the product bottle was placed atop London’s Big Ben, symbolizing the spread of non-stop freshness. The CGI video, initially designed for social media, was expanded into a comprehensive marketing strategy. It was scaled for out-of-home (OOH) advertising, including displays in high-traffic London locations like Outernet. Additionally, an AR mailer box was created for influencer marketing, bringing the campaign to life through augmented reality. This multi-faceted approach ensured maximum reach and engagement, demonstrating the power of CGI marketing in a 360-degree campaign.
Challenges
Our challenges included:
Scaling CGI for diverse media: Adapting the CGI video for various platforms, from social media to large-scale OOH displays, required precise optimization and technical expertise.
Integrating AR with physical mailers: Seamlessly blending augmented reality with the influencer mailer boxes demanded careful design and technical execution.
Business value
The Lenor Unstoppables campaign delivered these benefits:
Increased brand visibility: The campaign significantly boosted Lenor’s visibility through viral social media content and high-impact OOH advertising.
Demonstrated immersive tech potential: The project showcased the effectiveness of CGI marketing and AR integration, inspiring other brands to adopt similar innovative approaches.