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Accenture - Papercraft Installations
Accenture: Expo 2020 Papercraft
Accenture sought to visually represent their digital transformation partnership with Expo 2020 Dubai. We created bespoke papercraft installations, translating complex technologies into engaging, tangible experiences within their Expo office.
Overview
To celebrate Accenture’s key sponsorship and partnership with Expo 2020 Dubai, we designed and installed a series of bespoke papercraft installations within Accenture’s EXPO office. These high-impact installations visually translated Accenture’s pioneering technological advancements into artistic, tangible experiences, reinforcing their role as an official digital transformation partner of Expo 2020.
Each installation was crafted using precision-engineered papercraft techniques, including laser cutting, origami, and layered 3D artwork, showcasing Accenture’s vision for the future of AI, blockchain, quantum computing, and intelligent automation. The installations were carefully positioned across the Expo office to enhance engagement and storytelling, making complex digital concepts more accessible and visually captivating for visitors.
Challenges
Bringing these large-scale, intricate paper installations to life posed several challenges:
Material selection & structural integrity: Selecting the correct GSM (paper weight) was critical to ensure the installations were lightweight yet durable, maintaining their structural form while delivering a luxury, high-end finish.
Tight installation timeframe: The project required a seamless execution within a limited installation window, demanding meticulous planning and expert craftsmanship to achieve flawless results.
Adapting to dynamic spaces: Each installation was designed to fit within various locations across the Expo office, shelves, tables, and corners, while maintaining a cohesive narrative that aligned with Accenture and Expo 2020’s partnership goals.
Business value
By crafting these immersive installations, we helped Accenture and Expo 2020 Dubai elevate their strategic partnership, creating a compelling physical representation of their shared commitment to innovation.
Amplifying Expo’s vision: The designs not only reinforced Accenture’s leadership in digital transformation but also highlighted Expo 2020’s mission to connect minds and create the future.
Enhancing brand experience: Visitors engaged with a multi-sensory storytelling experience, bridging the gap between technology, sustainability, and human ingenuity, reinforcing the Expo’s theme of ‘Connecting Minds, Creating the Future.’
Luxury craftsmanship meets innovation: Our expertise in laser-cut design, origami, and layered artistry brought premium, museum-quality aesthetics to the installations, positioning Accenture’s Expo office as a flagship showcase of innovation and creativity.
This project successfully merged digital transformation with the artistry of physical craftsmanship, leaving a lasting impression on Expo 2020 visitors, partners, and stakeholders while reinforcing Accenture’s role as a key driver of technological evolution.